Quite often, many small to medium-sized companies don't have the marketing expertise to develop a customer-focused marketing strategy and plans.
I work collaboratively with clients and use best-practice marketing planning processes to help them shape an effective strategy and activities to reach prospects in the right places, and to generate interest in their product or service.
I know that SMEs often struggle to consistently attract new prospects.
Driving awareness and standing out from competitors requires a deep understanding of target customer needs, a clear offer, and engaging messaging that clearly demonstrates how your product or service can solve your customers' pains.
I help clients shape their offer and messaging, and manage lead generation campaigns to help drive new enquiries.
Many small and medium-sized businesses often face unique challenges when building a strong brand presence, such as lack of in-house expertise,
Without a solid brand, companies risk losing potential customers or failing to create lasting brand loyalty.
I help clients develop a brand that not only resonates with their target audience but also drives sustainable growth. I work closely with each client to uncover what makes their business unique, define a clear brand strategy, and create a cohesive identity that reflects their values and vision.
Many companies are unclear about whom to target with their offer.
Identifying your ideal customers is vital, as it enables you to focus on the right areas and align your offer with the specific needs and preferences of your target audience
Sometimes, it's not easy to articulate your offer.
A lack of clarity in your company's proposition - whether on your website, in how you present your offer, or in your communications - can hinder your success and make it harder to establish a strong presence in the market
Quite often, it’s difficult to determine the best ways to reach your prospects.
Without upfront planning to identify your ideal customers and their preferred channels, jumping into random tactics often results in ineffective marketing and missed sales opportunities.
A common challenge for businesses is not knowing the right messaging to engage prospects.
Crafting effective messaging is crucial to clearly communicate your offer and create a connection with your target audience.
Initial call to discuss your business aims, challenges, and requirements.
Marketing Audit:
Following the call, the first step is a Marketing Audit that covers your business aims, offer, competitors, and current marketing activities. This audit will assess gaps, opportunities, and areas where support is needed to help you achieve your objectives.
a. 1:1 workshops utilising
a best practice 5-stage
planning process.
OR
b. Online learning via www.practicalmarketingacademy.co.uk
To deliver:
1. Your ideal customer target(s)
2. Competitor analysis
3. Definition of your offer
4. Messaging guide
5. Marketing plan
Brand development also available.
A fully managed lead generation service designed to drive new customer acquisition for your business.
With over 25 years' experience working for well-known brands across a broad range of sectors, I have seen the impact that effective marketing planning and strong brand development have on business success.
Strategic marketing planning is essential for business success and should not be reserved only for big brands.
My focus is on helping SMEs thrive by leveraging best-practice marketing planning and offering a comprehensive lead generation service.
My Marketing Strategy Sales Generator marketing planning process is designed to deliver results.
It provides your business with strategic direction, identifies your competitive advantage, and ensures you effectively target the right customers.
