Many SMEs don’t struggle because they lack effort or ideas.
They struggle because:
The result is familiar:
Marketing exists - but confidence in its impact doesn’t.
Which leads to:
Wasted spend, inconsistent leads, and marketing that’s hard to justify.
I work with B2B SMEs to bring clarity, focus and leadership to marketing - so it becomes a reliable commercial growth lever rather than a collection of disconnected activities.
Support typically takes one of two forms:
1. Fractional Marketing Director/Lead
For businesses that need senior marketing leadership without a full-time hire.
I embed into your business, set direction, align sales and marketing, and lead delivery.
2. Marketing Consultant
For leadership teams seeking clarity before execution.
Through structured workshops and analysis, we define customers, proposition, messaging and priorities.
Background
Reiser UK operates within the food processing and packaging machinery sector, supporting manufacturers across multiple categories including meat, bakery and cheese production.
The business sought experienced marketing leadership to bring greater structure, consistency and visibility to marketing activity.
I engaged as a fractional marketing lead to support this transition.
Approach
Working alongside leadership and commercial teams, I introduced structure and direction across marketing activity, including messaging alignment, exhibition planning, trade media presence and digital development.
The focus was on building capability and establishing marketing as a coordinated commercial function.
Outcome
The engagement supported a shift from fragmented activity toward a more structured and intentional marketing approach, improving internal alignment, market visibility and leadership confidence in marketing’s role in growth.
Client perspective
"Paul supported Reiser UK as a fractional marketing lead for 17 months, bringing clarity, structure and direction during a period without senior marketing leadership.
He strengthened our approach across brand, exhibitions, trade media and digital - helping modernise marketing and, crucially, reposition it as a commercial growth lever aligned with sales and long-term growth".
Ed Hewitt, Sales Director, Reiser UK
